Welcome to the 2008 Asia Digital Marketing Association (ADMA) Yearbook. Last year’s edition - the first one - was well received, so we’re back with the most up-to-date and freely available data on the online population in Asia Pacific, as well as insights and case studies. ADMA’s members span the full range of the digital marketing ecosystem, from portals and publishers, to advertisers, e-commerce platforms, device makers, games companies, agencies, technology solutions providers, and research houses.