yellowHEAD https://www.yellowhead.com/ Sun, 21 Sep 2025 16:03:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.yellowhead.com/wp-content/uploads/apple-icon-57x57-1.png yellowHEAD https://www.yellowhead.com/ 32 32 Creatives for ASO: The Complete Guide to App Store Graphics https://www.yellowhead.com/blog/creatives-for-aso-complete-guide/ Thu, 18 Sep 2025 09:15:59 +0000 https://www.yellowhead.com/?p=10320 If you’re serious about App Store Optimization (ASO), you can’t just obsess over metadata. Your app creatives — icons, screenshots, videos, feature graphics, and event cards — are the critical drivers of conversion. Here’s the thing: users don’t read app pages; they scan them. That’s why ASO screenshots, videos, and icons are some of the […]

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]]> 5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great https://www.yellowhead.com/blog/5-winning-mobile-game-ads/ Tue, 16 Sep 2025 04:41:33 +0000 https://www.yellowhead.com/?p=7784 With hundreds of thousands of mobile games available on the App Store and Google Play today, it’s hard for mobile game publishers to make their marks. How can you cut through the noise with a mobile game ad that gets results? Celebrity endorsements, big-name filmmakers, and emerging ad formats certainly help, but ultimately, it’s stellar […]

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]]> The 11 Commandments of Incredible App Preview Videos https://www.yellowhead.com/blog/11-commandments-app-preview-videos/ Mon, 08 Sep 2025 04:00:00 +0000 https://www.yellowhead.com/?p=9171 If a picture is worth a thousand words, video is worth so much more. The world of ASO has definitely realized this! Video is hands-down the most compelling way to grab attention. Although production can be expensive and time consuming, it’s well worth it for the boost it gives to conversion rates. That being said, […]

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]]> How Does Google AI Overview Affect SEO? https://www.yellowhead.com/blog/how-to-optimize-for-ai-overview/ Sun, 10 Aug 2025 04:00:00 +0000 https://www.yellowhead.com/?p=23410 Google is constantly leveling up its search engine with the newest innovations. One of the most impactful recent changes is the rollout of Google AI Overviews, a generative AI feature that provides users with instant, AI-generated answers at the top of the results page. While this feature was initially introduced as part of Google’s experimental […]

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]]> What Going Viral Can Teach Brands in 2025 https://www.yellowhead.com/blog/what-going-viral-can-teach-brands-in-2025/ Sun, 03 Aug 2025 12:12:35 +0000 https://www.yellowhead.com/?p=23342 If there’s one phrase that continues to haunt and simultaneously excite marketers in equal measure, it’s the phrase “going viral.” And yet, in 2025, virality looks very different than it did even five years ago. It’s not just about dancing teens on TikTok, re-creating a challenge for a good cause or a surprise meme explosion, […]

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