Gen Z Marketing: How to Engage the Most Digitally Native Generation

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Gen Z Marketing: How to Engage the Most Digitally Native Generation

Gen Z Marketing: How to Engage the Most Digitally Native Generation

June 18, 2025
Growth
UA
Best Practices

Generation Z - those born roughly between 1997 and 2012 - make up over 30% of the global population and…

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Snapchat Facts: The Untold Story of a Social Media Giant

Snapchat Facts: The Untold Story of a Social Media Giant

June 15, 2025
Growth
Best Practices

Snapchat, once a simple photo-sharing app, has evolved into a major social media platform with a unique set of features…

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Facebook Retargeting: The Smart Way to Win Back (and convert) your Audience

Facebook Retargeting: The Smart Way to Win Back (and convert) your Audience

June 9, 2025
UA
Best Practices
General

In this article, we’ll break down exactly what Facebook retargeting is, how it works behind the scenes, and why it’s…

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What Is Ad Fatigue in Digital Marketing and How to Avoid It

What Is Ad Fatigue in Digital Marketing and How to Avoid It

June 5, 2025
UA
Creative
Best Practices

Tired of your digital marketing efforts underperforming, even though nothing’s changed? You might be dealing with ad fatigue — a…

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16 Surprising TikTok Facts and Statistics

16 Surprising TikTok Facts and Statistics

June 3, 2025
UA
Creative
General

TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become…

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How to Update App Keywords for App Store Optimization (ASO)

How to Update App Keywords for App Store Optimization (ASO)

May 25, 2025
ASO
Best Practices

In the competitive landscape of app stores, simply having a great app isn't enough. To reach your target audience and…

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Win the Search with Answer Engine Optimization: The 2025 Playbook for Digital Marketers

Win the Search with Answer Engine Optimization: The 2025 Playbook for Digital Marketers

May 20, 2025
SEO
General

SEO is no longer just about visibility, it’s about being the answer. With search behaviors shifting and AI-driven platforms changing…

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What Is Digital Marketing and How Does It Work?

What Is Digital Marketing and How Does It Work?

May 15, 2025
Growth
Best Practices

Digital marketing is a dynamic, data-driven approach to connecting brands with audiences online. But what is digital marketing, and how…

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Voice Search Optimization: Tips, Tricks & Strategy

Voice Search Optimization: Tips, Tricks & Strategy

May 12, 2025
SEO
Best Practices
General

With digital assistants showing up in everything from smartphones to smart speakers, voice search isn't just an emerging trend, it’s…

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