The Role of AI in Marketing

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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The Role of AI in Marketing

The Role of AI in Marketing

July 6, 2025
Growth
Best Practices

Artificial Intelligence (AI) has transformed nearly every facet of our lives, from healthcare to transportation, and marketing is no exception.…

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Gen Z Marketing: How to Engage the Most Digitally Native Generation

Gen Z Marketing: How to Engage the Most Digitally Native Generation

June 18, 2025
Growth
UA
Best Practices

Generation Z - those born roughly between 1997 and 2012 - make up over 30% of the global population and…

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Snapchat Facts: The Untold Story of a Social Media Giant

Snapchat Facts: The Untold Story of a Social Media Giant

June 15, 2025
Growth
Best Practices

Snapchat, once a simple photo-sharing app, has evolved into a major social media platform with a unique set of features…

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What Is Digital Marketing and How Does It Work?

What Is Digital Marketing and How Does It Work?

May 15, 2025
Growth
Best Practices

Digital marketing is a dynamic, data-driven approach to connecting brands with audiences online. But what is digital marketing, and how…

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Brand Recognition: Why it Matters & How to Master It

Brand Recognition: Why it Matters & How to Master It

May 7, 2025
Growth
Best Practices

Today being seen isn’t enough. Being remembered is everything. That’s where brand recognition comes in. Whether you're a startup trying…

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What is Traditional Marketing and How Does it Differ from Digital Marketing?

What is Traditional Marketing and How Does it Differ from Digital Marketing?

May 5, 2025
Growth
Best Practices

Marketing has evolved significantly over the years, with businesses now leveraging digital strategies to reach a broader audience. However, traditional…

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The Ultimate Guide to Multi-Channel Marketing: Strategies, Benefits, and Best Practices

The Ultimate Guide to Multi-Channel Marketing: Strategies, Benefits, and Best Practices

April 24, 2025
Growth
Best Practices

In today’s digital landscape, customers interact with brands across various touchpoints, from social media and email to in-store visits and…

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Consumer Packaged Goods (CPG) Marketing: Strategies, Challenges, and Best Campaigns

Consumer Packaged Goods (CPG) Marketing: Strategies, Challenges, and Best Campaigns

February 25, 2025
Growth
Best Practices

Consumer Packaged Goods (CPG) marketing is more dynamic than ever, with brands navigating fierce competition, evolving consumer preferences, and the…

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12 Powerful Small Business Marketing Tactics and Strategies

12 Powerful Small Business Marketing Tactics and Strategies

February 13, 2025
Growth
Best Practices

Marketing for small businesses requires creativity, strategy, and adaptability. Whether you're a startup or an established local business, implementing the…

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