5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great

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5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great

5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great

September 16, 2025
UA
Creative
Best Practices

With hundreds of thousands of mobile games available on the App Store and Google Play today, it’s hard for mobile…

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Gen Z Marketing: How to Engage the Most Digitally Native Generation

Gen Z Marketing: How to Engage the Most Digitally Native Generation

June 18, 2025
Growth
UA
Best Practices

Generation Z - those born roughly between 1997 and 2012 - make up over 30% of the global population and…

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Facebook Retargeting: The Smart Way to Win Back (and convert) your Audience

Facebook Retargeting: The Smart Way to Win Back (and convert) your Audience

June 9, 2025
UA
Best Practices
General

In this article, we’ll break down exactly what Facebook retargeting is, how it works behind the scenes, and why it’s…

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What Is Ad Fatigue in Digital Marketing and How to Avoid It

What Is Ad Fatigue in Digital Marketing and How to Avoid It

June 5, 2025
UA
Creative
Best Practices

Tired of your digital marketing efforts underperforming, even though nothing’s changed? You might be dealing with ad fatigue — a…

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16 Surprising TikTok Facts and Statistics

16 Surprising TikTok Facts and Statistics

June 3, 2025
UA
Creative
General

TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become…

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How to Measure Marketing Performance with KPIs and Metrics: A Practical Breakdown for UA, SEO & ASO

How to Measure Marketing Performance with KPIs and Metrics: A Practical Breakdown for UA, SEO & ASO

April 28, 2025
UA
ASO
General

Marketing success depends on data. Specifically, knowing how to measure what’s working. Whether your priority is expanding your user base,…

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What is Cross-Channel Marketing?

What is Cross-Channel Marketing?

April 3, 2025
UA
Best Practices
General

Cross-channel marketing aims to create a consistent experience across a variety of digital channels. Read on to find out how…

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ECommerce Marketing: The Complete Guide

ECommerce Marketing: The Complete Guide

April 2, 2025
UA
SEO
Best Practices

Whether you're new to ecommerce marketing or looking to refine your approach, this guide covers everything you need to know.…

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What is DTC Marketing? Everything Marketers Need to Know

What is DTC Marketing? Everything Marketers Need to Know

March 5, 2025
UA
Best Practices
General

The Direct To Consumer (DTC) market is booming. In recent years, direct-to-consumer sales have continued to outpace traditional retail, with…

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