Creatives for ASO: The Complete Guide to App Store Graphics

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Creatives for ASO: The Complete Guide to App Store Graphics

Creatives for ASO: The Complete Guide to App Store Graphics

September 18, 2025
CRO
ASO
Best Practices

If you’re serious about App Store Optimization (ASO), you can’t just obsess over metadata. Your app creatives — icons, screenshots,…

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5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great

5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great

September 16, 2025
UA
Creative
Best Practices

With hundreds of thousands of mobile games available on the App Store and Google Play today, it’s hard for mobile…

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The 11 Commandments of Incredible App Preview Videos

The 11 Commandments of Incredible App Preview Videos

September 8, 2025
ASO
Best Practices

If a picture is worth a thousand words, video is worth so much more. The world of ASO has definitely…

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How Does Google AI Overview Affect SEO?

How Does Google AI Overview Affect SEO?

August 10, 2025
SEO
Best Practices
General

Google is constantly leveling up its search engine with the newest innovations. One of the most impactful recent changes is…

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The Role of AI in Marketing

The Role of AI in Marketing

July 6, 2025
Growth
Best Practices

Artificial Intelligence (AI) has transformed nearly every facet of our lives, from healthcare to transportation, and marketing is no exception.…

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CRO & A/B Testing for Mobile Apps

CRO & A/B Testing for Mobile Apps

June 26, 2025
CRO
ASO
Best Practices

In the fast-paced, crowded world of mobile apps, standing out is no easy feat. Sure, amazing features and seamless functionality…

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Gen Z Marketing: How to Engage the Most Digitally Native Generation

Gen Z Marketing: How to Engage the Most Digitally Native Generation

June 18, 2025
Growth
UA
Best Practices

Generation Z - those born roughly between 1997 and 2012 - make up over 30% of the global population and…

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Snapchat Facts: The Untold Story of a Social Media Giant

Snapchat Facts: The Untold Story of a Social Media Giant

June 15, 2025
Growth
Best Practices

Snapchat, once a simple photo-sharing app, has evolved into a major social media platform with a unique set of features…

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Facebook Retargeting: The Smart Way to Win Back (and convert) your Audience

Facebook Retargeting: The Smart Way to Win Back (and convert) your Audience

June 9, 2025
UA
Best Practices
General

In this article, we’ll break down exactly what Facebook retargeting is, how it works behind the scenes, and why it’s…

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